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Many of the lowest-hanging fruit for reducing emissions relate to energy efficiency in homes and lifestyle decisions about travel, diet and shopping. But convincing people to give their home a green makeover or make changes to the way they live is extremely difficult.
The psychotherapist Rosemary Randall observed that even among those individuals who fully understand the risks of climate change, very few have taken steps to meaningfully reduce their carbon footprint. To try and get around this kind of inertia, Randall developed Carbon Conversations, a series of six meetings in which participants address climate change in a different way, focusing on values, emotions, lifestyle and identity as well as the basic facts of emissions. Instead of just discussing energy use in the home, for example, the meetings explore notions such as what it is that makes a home a home.
Carbon Conversations have proved extremely effective among the 360 people who have taken part to date. A typical participant makes an immediate saving of a tonne of CO2 a year and develops plans to reduce emissions by 50% in 2–5 years.
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