Europcar lists CO2 emissions on customer invoices

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Showing customers the environmental impact of driving, French car rental company  now lists CO2 emissions for its rental cars. The information can be found both on the company’s website, and on customer invoices, allowing conscientious drivers to take emissions into account when choosing a rental car, as well as reminding them after the fact. Customers are also offered the chance to offset their emissions via a collaboration with . Instead of planting trees, Climate Care assists with the development of renewable fuel sources and more efficient systems—arguably a more effective way of tackling carbon emissions than planting trees.

Europcar’s CO2 information is currently available to customers in Belgium, France, Germany, Italy, Portugal, Spain, the United Kingdom and New Zealand, with Australia to follow soon. An easy improvement would be to add a quick guide to help users put those emission numbers into context. As consumers become more aware of their impact on the environment, they’ll increasingly demand information that will help them make better choices. More on that from our sister-site trendwatching.com—check out their thoughts on .

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Spotted by: Raymond Kollau