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LONDON - CarbonCreditz, a green loyalty scheme backed by Tesco, Marks & Spencer and ASDA, which launched last week as a way of letting consumers invest in carbon offsetting projects has been criticised by a competitor, Green Rewards.
Graham Simmonds, co-founder of Green Rewards, said: ‘Our scheme comes purely from an environmental ethos, whereas this (CarbonCreditz) has been drummed up from a marketing perspective.’
Simmonds stressed that Green Rewards, which launched in June, was backed by leading figures from the environmental movement who vet companies and bar what they consider unethical brands. He added that with offsetting programmes there is a danger that consumers assume that their job is done and that they doesn’t have to change their behaviour in terms of consumption.
Dave Evans, Chairman & CEO at Grass Roots, the group behind CarbonCreditz responded: ‘I have made it a principle never to criticise competitors, especially new entrants. Markets grow precisely because there are new entrants, because someone has a slightly different view.’
Carboncreditz allows shoppers at affiliate stores to earn credits as they make purchases, which are then invested into carbon offset projects (1 creditz = 1p).
More than 1,000 affiliate retailers and brands have signed up to the scheme, including John Lewis.
The scheme will be promoted through a range of marketing activity including in-store, on pack as well as press advertising.
Consumers are able to set up an online account where creditz can be first stored and spent. However rather than just limiting individuals to offset projects, they can also be exchanged for energy saving products including energy efficient light bulbs and even A+ rated washing machines and refrigerators.
By Joe Thomas, Marketing
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Any company who is helping to reduce the UK’s carbon footprint should be supported and encouraged. That is why at we enable shoppers to spend their points on carbon offsets and other items. Also as a company we provide free carbon offsets to our members via climatecare. Every 10 points they earn by shopping via our organic, ethical, eco and natural shops moreeco will offset 1kg of co2.
The message should be ‘what can we do to reduce our co2 impact”
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