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Sacramento-based Propel Biofuels released version 2.0 of its Web-based CleanDrive carbon emission reduction tracking system in January. The software enables Propel customers to see, track and publicize the carbon emission reductions they rack up using non-petroleum fuels purchased from Propel.
The first version of CleanDrive was launched about a year ago and has a few thousand regular users, according to Rob Elam, co-founder and CEO of Propel. This new version builds on the feedback from those customers and introduces features such as the ability to share personal tallies on Web sites and blogs.
Some of the biggest interest in the product comes from Propel’s public-fleet customers in California, where the company recently relocated from Seattle, Elam says. Agencies such as CalTrans and the U.S. Postal Service use Voyager fleet fuel cards at Propel’s new Sacramento fueling station. They are testing CleanDrive there while the company works to secure agreements with other fleet fuel card companies.
For now, how Propel will generate revenue from CleanDrive is unclear, Elam says. It is exploring the possibility of turning the credits into
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