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An online procurement market, which enables buyers to see a calculation of the carbon footprint of the products they are buying, will be officially launched by Richard Benyon, minister for natural environment and fisheries on 7 October 2010.
The e-market, @UK PLC is already active and has accumulated over 1 million users to date.
The carbon footprint of products available on the site is calculated using e2class, @UKPLCs ethical and environmental classification system, which combines data from the Stockholm Environment Institute and the Centre for Sustainable Accounting with the e-markets own GreenInsight artificial intelligence tools, @UKPLCs chairman Ronald Duncan told Businessgreen.com.
The site was originally announced at the Business of Bio-Diversity Summit on 14 July this year and will also allow buyers to buy carbon off-sets for their purchases.
Since then @UK PLC has made significant changes to its business model ready for the launch, promoting its suppliers to the wider internet in an open format. Previously the 3 million products available on the @UK PLC e-procurement platform have only been available to a limited number of buying organisations and through search engine promotion of the individual supplier sites.
The site has proved popular with UK public sector organisations: Duncan says almost every one of the largest 5,000 public sector organisations purchases through the site. He hopes to recruit the UKs 25,000 schools to site too, as well as many more private sector organisations.
Google is also supporting next months launch with a promotion to the sites customers of an in-kind value of
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