collaborates with Deutsche Bank to make a carbon neutral event, which will be the first of its kind according to the bank officials. It has been estimated that the whole event would result in , taking into account transportation of media and fans too. They started with a combination of recycling, waste reduction and biofuels but learned soon that these steps weren’t enough to neutralize all emissions.
“Even with all these efforts it’s not possible to have zero impact, so the idea is to calculate the total greenhouse gas impact of the event and purchase offsets that will effectively neutralize the carbon emissions of the event,” stated Ted Meyer of .
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