Car Pollution

May 27, 2008

Nissan Launches Carbon Offset Campaign in Japan

Nissan- the Japanese automaker, today introduced a first-of-a-kind in Japan that is linked to the sale of a vehicle. In this eco-friendly endeavor, Nissan has joined hands with Carbon Offset Japan, an environmental non-profit organization adhering to the principals of the Under the carbon offset program, for every March Collet sold, Nissan will pledge one ton of carbon credits (equivalent to carbon-dioxide emissions from 4,971 miles of driving) under Carbon Offset Japan.

With the number of cars on the road ever increasing and the concomitant rise in carbon emissions, such programs are a move in the right direction. The above-mentioned campaign, by allowing customers to offset the carbon footprints of their vehicles will reduce the adverse environmental impact of driving. With this initiative, Nissan has taken in keeping with the