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Interview: Yobie Benjamin on is a start-up operating in stealth mode. We were fortunate to meet Yobie Benjamin, a Principal at, to get a sneak peak behind the curtain.

COD: Before we talk about it would be valuable to get a sense of your background. You were the founder of, a company that created e-commerce tools that enable socially responsible organizations to open online stores and generate income from merchandise sales. You’re a board member on a couple other social and environmental related organizations. What’s driving you?

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