TrueCarbon.org is a start-up operating in stealth mode. We were fortunate to meet Yobie Benjamin, a Principal at TrueCarbon.org, to get a sneak peak behind the curtain.
COD: Before we talk about TrueCarbon.org it would be valuable to get a sense of your background. You were the founder of GoodStorm.com, a company that created e-commerce tools that enable socially responsible organizations to open online stores and generate income from merchandise sales. You’re a board member on a couple other social and environmental related organizations. What’s driving you?