Carbon Offsets Daily: Do you think companies should use carbon offsets to mitigate their global warming emissions?
SustainableWebsites: Yes. The old saying in carpentry is "measure twice, cut once"
and I think it applies to offsets too. First, take a baseline
measurement of your existing carbon dioxide footprint, and begin
offsetting as soon as you can. Then, determine areas where you can cut
down on the the actual CO2 produced, so that you can purchase less
offsets. The act of purchasing carbon offsets is only the first step
towards true sustainability, but it is a very important one because
without measurement you don’t know where to start. So, if you can
"measure and cut" and then continuously improve, your company will be
truly living up to its potential in terms of helping the impact of its
activities on global warming. A complete sustainability strategy
should also measure and then reduce waste and water usage as well as
energy, and include social and labor considerations.